Privacy Policy

I.    Introduction
This Privacy Policy describes the ways in which Your Personal Information is collected and used by Macari CPA P.C. d/b/a Mac Tax (“Mac Tax”, and at times also referred to herein as “we”, “us”, “our”, “ours”) with respect to the specific Website of ours that You are currently visiting. This Privacy Policy applies to all visitors of the specific Website of ours that You are currently visiting. It also explains how we protect and share Your Personal Information. 

By continuing to visit and use our Website, You are agreeing to the terms of this Privacy Policy. If You do not agree, then please exit this Website and close Your browser.

 

II.    Definitions
“Consumer” means a natural person that is a visitor and/or user of this website.
“Personal Information” means any information relating to an identified or identifiable individual that is collected via the Website you are currently visiting. Personal Information may include a Consumer’s full name, physical address, email address, IP address, or other identifier such as from a cookie.
Personal Information does not include any aggregate or anonymized data that may have been created from Personal Information but can no longer be used to identify, relate to or could reasonably be linked to a Consumer.
“Website” means the specific website you are currently visiting.
“You” or “Your” means a Consumer or a Client.

 

III.    Mac Tax Information Collection Practices Overview
We offer a range of accounting services to help individuals, businesses, and other organizations plan and reach their financial goals. We appreciate You visiting this Website and value Your privacy. As will be described below, on this Website we only collect Your Personal Information that is absolutely necessary to enable Your use of this Website and to allow us, upon Your request, to reach out to You to determine whether You may desire to retain Us to provide You with accounting services. 

If you visit our main website, www.mactaxcpa.com, or become a client of ours, we may collect and process additional information in order to provide You with accounting services, and there is a separate Privacy Policy for www.mactaxcpa.com and a Client Privacy Policy that is provided to our clients at the time of retention and is also available on our Client Portal page or upon request.

For visitors of this Website, this Privacy Policy explains what information we collect about You on this Website and how that information will be used and shared.

 

IV.    Information Collected From You When You Visit This Website
We collect certain Personal Information from You in order to operate our Website and provide You with the best experiences when You visit and use it. We describe what information we collect and how we obtain it below.
               1.    Information Provided By You
               When You book an appointment with us or contact us directly, we will collect certain Personal Information such                 as Your name, address, telephone number, and email address in order to book the appointment and respond                     to the contact. 

               

               2.    Information Collected On Our Website
               We also may use various technologies to collect information from Your computer or device and about Your                         activities on our Website.
             

                       i.    Information Collected Automatically:
We may automatically collect information from You when You visit our Website. This information may include Your IP address, location data, Your browser type and language, access times, the content of any undeleted cookies that Your browser previously accepted from us, referring or exit website address, internet service provider, date/time stamp, operating system, locale and language preferences, system configuration information, date and time of contact, internet service provider, your operating system, your screen resolution and colors, flash versions, and channels. We will also automatically collect information to determine whether You are a new user or returning visitor; the pages you visited on the site; how often, or for how long You visit portions of the Website; terms You searched on our Website; interactions with Website content such as button clicks, downloads, or playing videos; the last page You visit on our site; Your Geolocation and set language; the branding, model, and marketing name used to identify Your device; and any other unique identifiers available to recognize You across your devices. We also use Google Ads to understand how You use our Website and to collect information about Your use of our Website as well. You can learn more about Google Ads and how it collects and processes data (including how to control the information sent to Google and how to opt out) by visiting:
https://support.google.com/adsense/answer/142293?hl=en
                       ii.    Cookies
When You visit our Website, we may assign Your device one or more cookies to facilitate access to our Website and to personalize Your online experience. Through the use of a cookie, we also may automatically collect information about Your online activity on our Website, such as the web pages you visit, the links you click, and the searches you conduct on our Website. Most browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies.
A cookie is a small text file that is stored on a user’s computer for record keeping purposes. Cookies can be either session cookies or persistent cookies. A session cookie expires when you close your browser and is used to make it easier for you to navigate our website. A persistent cookie remains on your hard drive for an extended period of time.
We use cookies to personalize content and ads, to provide social media features and to analyze our traffic. We also share information about Your use of our site with our social media, advertising and analytics partners, who may combine it with other information that You’ve provided to them or that they’ve collected from Your use of their services.

 

V.    Why We Collect Your Information?

 

         1.    To Service Our Websites
          We use the information collected to ensure that our Website is working as intended and for analytics purposes, to            understand how our Website is operating and to learn how it can be improved. We also use this information as                  needed for auditing purposes as well.

 

         2.    For Marketing Purposes
         If You have filled out a contact form with us, we may use this information to send You marketing communications               including emails, to offer our products and services to You. You can opt out of receiving these communications at             any time by clicking the “opt out” link at the bottom of these emails or by contacting us using the information                   provided at the bottom of this policy.

 

         3.    To Evaluate and Improve our Customer Service
         We may use this information to ensure we are providing the highest level of customer service, and to identify any               potential gaps or potential improvements to the same.

 

          4.    In Order to Respond to Requests from You
          If You have requested further information or in any other way requested that we contact You, we will use Your                      Personal Information to respond to such a request.

 

          5.    For Our Legal Purposes
          We also collect information in order to comply with certain legal rules and regulations that we are subject to.

 

VI.    Who We Share Your Personal Information With
Generally, we share Your Personal Information as necessary to run our business. We may share Your Personal Information with certain third parties, such as service providers. We also may share Your Personal Information when required to by law; to protect Your rights and safety, and with Your consent.
Specifically, we may share Your Personal Information with third parties, including:

 

         1.    Authorized service providers
         We may share Your Personal Information with our authorized service providers that perform certain services on our            behalf. These services may include relationship management software; website hosting; evaluators, contractors                  and auditors; email marketing providers; customer service providers; providers that perform business and                            operations analysis for us; and providers that support and maintain our Website, including providing analytics                    services for us.

 

          2.    State and Federal regulators and government entities
          Upon request or in connection with a legal reason, we may provide Your Personal Information to regulators and                  other governmental entities for fraud investigations or for other regulatory purposes.

 

          3.    Our Advertising Partners
          We may also allow third parties through an advertising network to target custom content and ads to You on our                  Website and other websites. The information provided to these service providers is limited to only that which we              deem appropriate for these service providers to carry out their functions and enable us to market to You.

 

          4.    For a Legal Reason
          We may have to share Your Personal Information in response to a subpoena or similar investigative demand, a                    court order, or a request for cooperation from a law enforcement or other government agency; to establish or                    exercise our legal rights; to defend against legal claims; or as otherwise required by law. In such cases, we may                  raise or waive any legal objection or right available to us.

 

          5.    To Prevent Fraud or Illegal Conduct
          We may have to share Your Personal Information in situations where we believe disclosure is appropriate in                        connection with efforts to investigate, prevent, or take other action regarding illegal activity, suspected fraud or                other wrongdoing; to protect and defend the rights, property or safety of our company, our consumers, our                        employees, or others; or to enforce our terms of service or other agreements or policies.

 

          6.    For Corporate Reasons
          We may also share Your Personal Information as part of a sale, merger, or change in control or ownership, or in the            unlikely event of bankruptcy, or in preparation for any of these events. If such an event should happen, the new                  entity would have the right to continue to use Your information, but only in the manner that is set out in this Policy,            unless You otherwise agree.

 

           7.    With Your Consent
           To other third parties that You provide us with Your consent to share Your information with.

 

VII.    Sale of Your Personal Information
We do not sell any Personal Information that we have collected via our Website to any third parties.

 

VIII.    How Long do We Store and Maintain Your Personal Information?

We only store and maintain Your Personal Information for as long as is necessary to fulfill the purpose for which it was collected. With regards to Your Personal Information collected for our analytics purposes and used to help maintain and improve our Website, we only store and maintain that information until it is aggregated and used to create a new anonymous data set that no longer contains Your Personal Information, and then delete the underlying Personal Information once that new data set has been created. If You are or become one of our valued Clients, we may need to maintain Your information longer as per legal obligations, as is outlined in our Mac Tax Privacy Notice which can be found on the Client Portal of our primary website: www.mactaxcpa.com.

 

IX.    Client Portal
Our Client Portal is supported by Dropbox. You can find Dropbox's Privacy Policy here:
https://www.dropbox.com/privacy

 

X.    Security
We maintain reasonable and commercially available administrative, technical and physical safeguards and controls to secure and protect all the Personal Information that we collect and maintain via this Website. Unfortunately, however, there is no way to completely eliminate the risk of a data security incident. If we do suffer one that affects any of Your Personal Information, we will report the same to You as per applicable data breach notification laws. If You have any questions about the cybersecurity for our Website, You can contact us at:
support@mactaxcpa.com

 

XI.    Links to other Sites
We may provide links to other websites. These links are provided as a courtesy and do not constitute nor should they be considered an endorsement by us of the products or services found on those sites. When You use these links to go from our Website to another website, You do so at Your own risk. If You are asked to provide information on one of these websites, You are strongly urged to carefully study their privacy policies before sharing Your information.

 

XII.    Children's Personal Information
We do not knowingly market to or solicit information from children under 16. Our Website and accounting services are not geared for nor are marketed to Children under the age of 16.

 

XIII.    Third-Party Tracking On Our Website
Third parties may be using cookies or other technologies to collect Your Personal Information as You navigate through the internet including from this Website. You may decline these third-party cookies by changing Your browser settings.

 

XIV.    Do Not Track (“DNT”) Signals
DNT is a setting on some web browsers or mobile devices that can be turned on to instruct websites to disable tracking of your web browsing activities. DNT is not currently widely adopted and does not have clear standards or guidelines as to how websites are to interpret it. Additionally, its signals can affect the functioning of certain websites. As such, we do not generally respond to these signals.

 

XV.    Updates to Our Privacy Policy
From time to time, we may update this Privacy Policy. If we do, we will note near the top of this page the date that any changes are made and/or when they become effective. If the changes being made are material, we may alert You to the changes in a more prominent way. By using our Websites after these changes are made, You agree to the revised version of the Privacy Policy.

 

XVI.    How to Contact Us
If You have any questions or concerns about this Privacy Policy, please email us at:
support@mactaxcpa.com